about us

Born in New York City, Nomi Crunch was created to bring a modern twist to a daily staple: granola. As a granola connoisseur, I searched for something that truly felt like me, a granola that celebrated the Asian flavors I grew up loving. From sipping matcha with my family in our Japanese household to enjoying black sesame toast at my grandma’s house in Japan every summer, these flavors shaped my palate and stayed close to my heart. Yet I could never find them in the granola aisle, especially paired with the protein I wanted to power my days. So I decided to make my own.

Nomi Crunch is my answer to that gap, a granola crafted for both flavor and function. We handcraft every batch in small quantities with thoughtful, Asian-inspired flavors like Strawberry Matcha and Black Sesame, using real ingredients you can feel good about. Each serving has added protein, making it something you can enjoy daily, whether it’s fueling a busy morning, topping your yogurt, or simply snacking straight from the bag.

At its core, Nomi is more than granola. It’s crunch with character, a reflection of my roots, my culture, and my desire to share something I once could only imagine for myself. From my kitchen to yours, Nomi Crunch is made to be enjoyed, shared, and savored.

      Stay crunchy,